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No PPT, Great Conversations

posted Saturday, 10 May 2008

A couple months ago, I spoke at the Yahoo! Shine launch on a panel with a number of other bloggers. I was fed a nice lunch, given a swag bag, some magazines and went on my way. Some women involved in Ladies who Launch were in the audience, enjoyed what I had to say (thanks!) and I was then invited to speak on a panel today.

I was tickled to be on the panel with Amy (the founder of Venus Zine) and Jess (an editor from Shine ) and we were given the topic of Viral Marketing. After a couple years working with Rick Murray, I used our mantra to kick of my answer, "Viral is not a strategy, it is an outcome."

We were in the Evanston Women's Club (which is my new imaginary wedding location) and the ballroom was packed with women at various stages of launching their own business. Other women that I saw speak were Katrina Markoff from Vosges, Ami Ankin from MonAmi Productions, Debi Lilly from A Perfect Event, and Daryn Kagan from DarynKagan.com.

These women were amazing, as were the women in the crowd that I got to talk to. Here are some of my thoughs after the day.

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I am sick and tired of PowerPoint. Ladies who Launch was wonderful in part because there were no presentations, just conversations. Just successful women talking about how they became successful. 

+++ 

It is about passion. It is about planning. It is about luck. But more than luck, it seemed to be about serendipity and the law of attraction. I think it was probably frustrating to some of the women in the room, to hear woman after woman say, "Well then this person offered help, this person was kind, this person made an introduction."

I can imagine a woman in the audience thinking, "I paid all this money to learn how to launch a business and you are telling me the pieces just fell into place?" Being incredulous, being annoyed. 

But I heard that and thought, "Yes, that is exactly what happens. It all just comes together." I do not have my gig because I planned to have a career at a PR firm or to become some sort of expert in digital stuff, it happened. Things lined up, I learned and now I can teach some of that.

+++

Women dress for other women.

I saw three men in the room and 150 or 200 women. Most of us in cool skirts, kickin' shoes and carefully done make-up. We dressed for each other.

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I think I have something to offer groups like Ladies to Launch. I want to speak more often to large groups and small groups. This is my third in speaking gig in as many months. Again, please?

I promise I won't bring a PowerPoint if you hire me, I'll just talk for a while, crack some jokes and answer your questions.

+++

Were you there? Would you like to see me speak again? What would you like me to talk about? 

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1. Chaviva left...
Saturday, 10 May 2008 9:32 pm :: http://mamaloshen.blogspot.com

Can I also just say ... I hate, hate, hate PPT. It's the most over-used program out there, and about 95 percent of the time the PPTs are ugly, hideous, and have too many nifty bells and whistles to make them affective and/or interesting. Yargh!


2. Megan McKenzie left...
Sunday, 11 May 2008 8:24 pm

As one of the Leaders of Ladies who Launch in Chicago, we were thrilled to have your participation. And thank goodness for no power point! Women learn from other women, grow through their support, and are able to receive and give valuable input and wisdom. Your story was actually quite common .....things work out because women are able to gather experiences, see opportunities and take action. Ladies who Launch is all about that process. It is also about communicating, connecting, network and being authentic. And...how can powerpoint facilitate that!


3. Leah Jones left...
Sunday, 11 May 2008 8:28 pm

Chavi - it can be used for great good, but it rarely is.

Megan - thanks for having me. Definitely keep me on the list to speak at an incubator meeting or something in the future. It was an amazing group of women, loved it.


4. foodcoach left...
Sunday, 11 May 2008 8:29 pm :: http://www.reallifefood.com

hi leah - it was great to pick up some tips from you. i loved when you said "global water cooler"! are you for hire?


5. ewa left...
Monday, 12 May 2008 12:19 pm

Thanks so much for speaking at this - I got a ton out of your portion and left feeling inspired to blog, twitter, chat and so much more! I love that you sat on the viral marketing panel and said that it is an outocme! LOVED LOVED LOVED!


6. katie left...
Monday, 12 May 2008 12:35 pm :: http://www.katie-james.com

I'm bookmarking your article and spreading it all over the Ladies Who Launch viral network, and I'm so glad to be doing so! Great read and observations.


7. Leah Jones left...
Monday, 12 May 2008 12:38 pm

@foodcoach Thanks so much for stopping by and your comments! I thought your stories from incubator panel were great. Depending on the need, I might be able to help you out. Shoot me an email.

@ewa thanks so much! We say that all the time, outcome, not a strategy.

@katie thanks for spreading the link! I really appreciate it and loved the opportunity to speak.

(and would love more opportunities to speak.)


8. HooperPower Hoopdance left...
Tuesday, 13 May 2008 3:24 am :: http://www.hooperpower.com

Leah, I just have to say thank you for sharing at the Ladies Who Launch event. I keep repeating "Viral is not a strategy, it is an outcome" in my head and to other entrepreneur pals and I'm finding myself in a great space for rolling forward with the new ideas that (obviously at 4am-ish) are flooding in and keeping me up all night. Your talk was one of my favorite parts of the day. Thank you. Thank you. Thank you.